Who are We?
Board Chairperson Chikako Oshima
Let’s all join the new “Tourism Nation”
Let’s deepen our connection through wonderful encounters
The JAPAN NOW Tourism Information Association was established in April 2001 with the approval of the Governor of Tokyo as a Non-Profit Organization (NPO) with the goal of "urban reclamation, tourism promotion, and environmental protection."
Known as the "Century of Tourism," the 21st Century has featured global expansion of tourism exchanges. A government is working on promoting the new "Tourism Nation" in both the public and private sectors. The Association is playing its part—by holding a broad range of lectures and tours, running a variety of tourism events, publishing tourist information papers, and the like that are homegrown at the local level—actively engaging in familiar and fun activities so that anyone can participate.
Tourism comprises a wide range of industries. Direct travel agencies are a given, but the hotel, inn, food and drink, transportation, and logistics industries are involved as well.
Further, most importantly, these activities are based on “peace.”
Tourism is closely connected with everyday life. You can enhance your individual character by taking a trip and feeling refreshed, and by having new experiences in new environments. There is a great deal of fresh excitement in experiencing the natural climate, landscape, cultural heritage, and the like, but the most wonderful experience of all is surely in "encountering" new people and having warmhearted interactions with people who are at peace.
Whether it is domestic or foreign travel, when you visit unfamiliar places, casually talk with people who you encounter there and encounter their kind "compassion", you can feel indescribable "warmth" in your heart. In our association, we aim to facilitate even a little the unexpected joy that comes from such interaction. With the endorsement of a great many organizations and individuals, we want to continue to have members join in freely to enjoy fun and cheerful activities.
The purpose of founding
The "JAPAN NOW Tourism Information Association" inherited its name from the annual Japanese-English bilingual magazine “JAPAN NOW” that was placed in hotel rooms to provide guests with cultural information since 1985, and from the bimonthly "JAPAN NOW City and Tourism Information Magazine."
In response to the 2003 Tourism Nation Declaration by Prime Minister Junichiro Koizumi, the NPO was established with the approval of the Governor of Tokyo for the purpose of raising awareness of the spirit of the Tourism Nation throughout Japan, beginning with Japan Railway Construction Public Corporation President Michihiko Matsuo, and Japan Airport Terminal president Akira Niwa. After the war, Japan became a major economic power with respect to manufacturing and exports, but it was slow in developing its tourism industry, so in order to stimulate regional activities and increase the nonresident population, it is important issues to recognize tourism as an industry and grow it.
Thanks to the efforts of local governments and the tourism industry beginning with the government's Visit Japan Campaign, the current number of foreigners visiting Japan has reached 13 million. However, Japan is number 27 in international tourist rankings. Therefore, we would like to discover and convey information further on tourist attractions. In addition, this calls for the development of infrastructure and hospitality in order to receive foreign tourists. The interest in countries overseas among Japanese—and particularly the ability of the younger generation to interact with those overseas—will lead to the international understanding that is needed to receive foreign tourists.
In our association, we will regularly run publications, seminars, and study tours on tourism with the theme of "National and Urban Reclamation and Promotion through Tourism" from the time of our founding, as well as conveying information on tourism in the global society, with a view toward exchange through tourism.